TECHNOLOGY
An Agentic Layer for Loyalty & Promotions
Purpose-built agents, agents you build yourself, and an open layer to connect your own — all working on the same loyalty and promo data your team already trusts.
AGENTIC ECOSYSTEM
Agentic AI, Grounded in
Your Loyalty Data,
Campaigns, and
Operations
Agentic AI only works when it's grounded in the right context — your campaigns, your members, your redemption history, not a generic model guessing at retail. That's why our agentic layer runs on the same loyalty and promotions data your team works with every day. Use the agents we've already built. Build your own for what's unique to your brand. Or connect your own AI tools through an open layer. Different starting points, same foundation.
PURPOSE BUILT AGENTS
Agents that already speak loyalty and promotions
Pre-built agents that already know loyalty and promotions — because that's the only thing they do.
Campaign Builder agent — describe the campaign in plain language ("20% off Heinz for Club members this week") and it configures, targets, and launches it.
Promo Autopilot agent — hand it a business outcome — lift redemption, grow AOV, hit a CPG-funded target — and it decides which offer, for whom, and when, continuously tuning itself against that goal.
Loyalty Consulting agent — asks your program's own performance data what's working, what's not, and what to try next.
Customer Insights agent — answers questions on segments, churn risk, or redemption behavior in seconds, no report request needed.
Customer Service agent — resolves member questions about points, rewards, or coupons autonomously, around the clock.
Each one is ready to use without a setup project — because the expertise is already built in.
CREATE YOUR OWN AGENTS
Build the agent your team actually needs
Same agentic engine. Your context, your campaigns, your rules.
Pre-built agents cover the common ground — but not every loyalty team works the same way. Maybe you need an agent scoped to a single CPG/Brand partnership, trained only on that brand's products and funding rules. Maybe you want one dedicated to a specific campaign type — gamification challenges, or seasonal club promotions — that knows your playbook better than a generalist ever could. With our agent builder, you define the context it reasons with, the loyalty and promo tools it's allowed to use, and the boundaries it operates within. It's the same engine behind our own agents, pointed at exactly what your business needs.
CONNECT YOUR AGENTS
Connect any 3rd party AI tool
An enterprise-grade MCP layer, so external agents can act — not just read.
Every part of our loyalty and promotions logic is exposed through an enterprise-grade MCP layer — tools an agent can actually operate, not just data it can query. Connect your own internal AI copilots or third-party AI tools, and let them launch a promotion, pull a segment, or adjust a campaign autonomously, under the same governance and controls your team already relies on. It's the same connectivity backbone that already links Loyal Guru to your POS, ecommerce, CRM, and BI stack — extended so autonomous systems can plug into it too.
One platform. Endless possibilities
Build any loyalty campaign you can imagine
Loyalty Management
Drive purchase frequency with flexible points, tiers, and multi-country rewards.
Promotional Engine
Centralize every offer on a single platform built to execute and manage promotions at scale.
Gamification
Turn routine shopping into high-engagement experiences with missions and instant wins.
AI Promo Personalization
Deliver 1-to-1 offers that resonate with every shopper while optimizing your budget to maximize conversion.
Truly global. Proven at scale.
Whether you are across the street or across the globe, our platform delivers. With over 100 countries active today, we bridge the gap between physical and digital retail, connecting thousands of POS systems to a single real-time engine that powers your growth everywhere.
