Retail media networks. TOP statistics and trends [2023]

Retail media networks are among the fastest-growing and most dynamic ad marketplaces and are set to become the 3rd big wave of digital advertising. Retail media also generate a huge…

Retail Media

10 min. read

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Customer engagement metrics – everything a retailer needs to know to better develop customers

Sure, there are many other ways to quantify success, such as financial returns and profits. However, with competition high in the retail landscape, customer engagement metrics are important to retailers…

Offers

9 min. read

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12 powerful gamification ideas for retail

What is gamification? … and how do loyalty programs include gamification to improve engagement, performance and ROI? Mary Poppins said it quite nicely in 1964: It’s no secret that keeping…

Loyalty

10 min. read

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How to structure loyalty rewards and incentives

Consumers expect more every day in exchange for their loyalty. The problem is many loyalty programs are missing the mark when it comes to personalizing offers, choosing the right customer…

Loyalty

7 min. read

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Loyalty programs for Fashion Retailers are getting better. Here’s why

For a long time now the accepted wisdom has been that fashion – particularly high-end fashion – and customer loyalty programs were poor bedfellows. The former is synonymous with exclusivity,…

Loyalty

5 min. read

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The huge loyalty opportunity for sports retailers

It is not only Nike that has successfully designed a brand that means something. Sporting goods retailers have clearly shifted from product focus to a focus on lifestyle and identity,…

Loyalty

9 min. read

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Celebrating Loyal Guru’s 6th Anniversary

Picture this: it’s 2016, and this is happening around the world: And then… Borja Sanfeliu and Javi Fernández come up with a revolutionary idea (sadly enough, it was not from…

News

6 min. read

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5 expensive mistakes in retail loyalty programs – and how to avoid them

Whether you’re planning to launch a new loyalty program or to improve the one you have, it’s important to identify your specific program goals. Is your objective to increase year-over-year…

Loyalty

11 min. read

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Why leading retailers are ditching targeted offers and making personalization at scale their TOP priority

Are we finally arriving to the end of mass promotions and targeted marketing? Let’s dive into this very interesting question. There has been a bit of a revolution going on…

Offers

10 min. read

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